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Author Topic: Microsoft investing $1 Billion in next-gen games  (Read 1640 times)


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Microsoft investing $1 Billion in next-gen games
« on: May 29, 2013, 05:42:49 PM »
Microsoft has revealed that it will invest $1 billion toward games for Xbox One. Speaking to OXM, Don Mattrick (president of Microsoft’s Interactive Entertainment Business) and Phil Spencer (Microsoft Studios corporate vice president) explained that despite mixed reactions to last week’s Xbox One announcement, the company is focused on games looking forward.

“We want to be about serious fun,” Mattrick said. “Things that people are really passionate about. Things that they love. Things that they can't wait to get home to experience and to use. That's what the Xbox brings about. So, we're in the serious fun side of the house. You can call us the, you know, five to nine section if you want."

Mattrick emphasized that core games are “always important,” adding “we just ran through our script and counted the number of exclusives, and looked at the amount of money that we're spending and the deals that we have, exclusive windows and [things to create differentiation]. I think, candidly, people are way, way under-indexing how hard we're punching."

During the reveal of Xbox One, Microsoft promised fifteen exclusive Xbox One games in the console’s first year, and Mattrick is anticipating positive reactions once they’re revealed.

“We're going to come out with detail on things and people are going to go, 'oh my god,’” he said. “Like, 'they were focused, they made this a core goal, core activity.’ There are great hits, there's innovation, and there are world class creators plugged in. You know, I keep track of it all, and I hope everyone here does - we kind of look back at all the different years and at what we shipped, how many units have sold. There's a lot of hyperbole about things, but I think we're going to deliver."

According to Spencer, these games will tie in with Microsoft’s new online services and entertainment initiatives to create next-gen experiences.

“When you look at all forms of content, across all devices, games always pop right to the top of the app stores that are out there - they're a form of content everybody loves,” Spencer said. “If I want to play a game for two minutes, or I want to play a game for two hours, or I want to play a game with twenty other people, all of those opportunities are available on the platform we're putting forward. I see our creators really taking that opportunity to think about their games in a more granular way.”

Following the Xbox Reveal last week, Microsoft Interactive Entertainment Business chief of staff Aaron Greenberg Tweeted that “E3 is all about the games” for Microsoft, and has since added “we care a lot and will get it right.”

Microsoft’s E3 2013 press conference will take place on Monday, June 10th at 9:30 a.m. Pacific.



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Re: Microsoft investing $1 Billion in next-gen games
« Reply #1 on: June 08, 2013, 12:06:22 AM »
They need to invest more. Otherwise, they will be left out by Sony's games.
"What you allow is what will continue."   steven barbarich


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Re: Microsoft investing $1 Billion in next-gen games
« Reply #2 on: June 08, 2013, 01:13:28 PM »
Well, Microsoft doesn't need to invest "more" but they need to invest "better". The Xbox One is very frustrating to comprehend and it's pushing a lot of people (like myself) away from the console. A lot of the things MS confirmed regarding the used games is a complete mess and from how things are looking, the PS4's used game thing is also a confusing mess (just not as confusing as the Xbox One's). The fact that you can't go more than 24 hours without being connected to the MS servers is also quite frustrating. You can invest all the money in the world into a product, but if people don't like it they're not gonna buy it.